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5 Important Social Media Marketing Tips For Small Businesses
What Is Social Media Marketing?
Social Media Marketing, also referred to as SSM, is utilizing social media platforms like Facebook, Instagram, Snapchat, Twitter, and even Youtube to drive engagement between your business and your customers through posting videos, images, text, and updates. It builds a level of trust between a business and its customers. Around 98% of all big and small businesses are utilizing social media platforms to build their brand image, drive customer engagement as well as sales, boost brand loyalty, and get good exposure for their company.
How Does Social Media Marketing Benefit Small Businesses?
According to a recent study posted by Duct Tape Marketing, 90% of all marketing experts strongly believe that social media marketing is essential to their day-to-day business. This is because around 87% of the general population have multiple social media accounts across different platforms, while the rest admit to having at least one account or two. When utilizing social media marketing strategies, you are essentially opening your business up to all these potential customers that may never find you any other way even if they are close to your business establishment. Here is a list of reasons why social media is essential to small businesses;
- ➝ Social media empowers your marketing and increases your leads with organic traffic.
➝ Your business events can be held online without any additional expenses being put on you.
➝ Sell directly to loyal and long-term customers with higher margins without having to pay the middle man.
➝ Advertise at a lower cost and reduces your overall expenses.
➝ Get direct customer feedback and build customer loyalty.
➝ Build your online reputation by establishing your brand’s message and voice.
➝ Interact with other businesses and even competition.
➝ Extend your market reach, including international markets with more exposure from social media.
➝ Increase revenue by building customer networks.
Essential Social Media Pointers For Small Businesses
Now that you are aware of the benefits of social media marketing, it is apparent that it is near impossible to get a small business off the ground without having a solid social media presence. Not only does it help on the making sales front, but it also helps a lot when you are looking to expand your business or even market your product and services. However, it is near impossible to have a successful business social media account without knowing the proper do’s and don’ts of social media marketing. Here are five tips to look out for when making a social media account for your business:
Optimize Your Business’s Social Media Presence
Optimization is a vital part of online marketing, whether it be social media marketing or any other, you need your business platforms to be fully optimized to get exposure, grow your business, and gain new customers. A handful of ways to optimize your business’s social media presence is as follows:
- When trying to grow your social media, it is important to make your presence known. The best way to do that is to create a social media posting calendar and post regularly.
- Make sure to stay active and interact with your customers as much as possible.
- Try to keep up to date on the latest trends and piggyback on them to pop up on new customers’ explore our recommended page.
- To ensure you are doing everything right, monitor your social media activity.
- Focus on what the people demand from you and create the content customers are most responsive to.