Marketing SEO

What Is The Difference Between SEO And PPC?

Online marketing is one of the most convenient ways a brand can reach its potential customers. This is because the opportunities of generating sales online are infinite. However, despite being a huge blessing to businesses and marketing professionals, online marketing can often be challenging especially when one is not knowledgeable of all the tricks and […]

SEO

SERPs And How Do They Work?

Important Are SERPs? SERPs, also referred to as Search Engine Result Pages, are essentially the catalog of links to websites a search engine like Google generates to respond to a user’s query. SERPs are of various types, including organic search results, paid ads, related images, featured snippets, knowledge graphs, and video results. In all these […]