PPC, or Pay Per Click advertising, is a form of internet marketing that every other business uses to pay for the number of times users click on their advertisements. It’s an effective way to increase traffic and visibility for your company. With display ads often costing more than other online advertising methods, PPC is the […]
Search Engine Optimization (SEO) is the best way to go if you want a solid, cost-effective digital marketing strategy. While paid advertising may be more eye-catching, exciting, and timely, SEO strategies provide longevity that can’t quite match it. Search tools from Google compile lists of keywords for content prospects that are long-lasting and better performing. […]
Before the launch of a product, many things need to be considered. One such thing is getting good rankings with SEO (search engine optimization) as early in the process as possible. Marketing with optimized content makes it much easier to reach your target audience through an online presence well ahead of time. Even if viewers […]
PPC campaigns are a great way to drive more immediate results, especially for small and medium-sized businesses. Integrated with Google Ads, PPC provides revenue-generating opportunities that are not available through other digital marketing methods. The year 2020 proved to be quite beneficial for online businesses due to the COVID-19 outbreak. Statistically, PPC marketers got quick […]
Let’s face the truth: the marketing industry is indeed a crowded place with thousands of businesses fighting for attention and billions of dollars. With so much saturation in business models, you need to show your customers your unique selling point to attract them. After substantial years within the marketing industry, Out Origin is proud to […]
To understand why creating an email list is an integral part of any online business, you need to know what email is first. Email, also known as electronic mail, is essentially a modern method by which you can send and receive messages with the help of the Internet. It has many advantages, including certain productivity […]
In the life of an eCommerce retailer, shopping cart abandonment is a nightmare. In 2020, over 88% of online orders got dropped due to many reasons. Moreover, the automotive industry faced the most significant setback, with over 96% cart abandonment. Looking at cart abandonment rates, it is a significant threat to online shopping and is […]
What’s the first thing you do when you wake up? Check your email? If so, that makes sense because 58% of people check their emails first thing in the morning. What’s even more interesting is where do these emails come from? Comparing B2B and B2C data, email marketing comes down as the most effective marketing […]
Online marketing is one of the most convenient ways a brand can reach its potential customers. This is because the opportunities of generating sales online are infinite. However, despite being a huge blessing to businesses and marketing professionals, online marketing can often be challenging especially when one is not knowledgeable of all the tricks and […]
A social media strategy is the blueprint for your ideal online presence. It guides you on how best to achieve success. Having a good strategy lets you know when something isn’t working, and there’s room for improvement. This article will go over some of the basics of creating an effective marketing strategy, defining goals and […]