How To Use PPC For Business

PPC, or Pay Per Click advertising, is a form of internet marketing that every other business uses to pay for the number of times users click on their advertisements. It’s an effective way to increase traffic and visibility for your company. With display ads often costing more than other online advertising methods, PPC is the […]


Quick SEO Tips To Help You Get More Traffic

Search Engine Optimization (SEO) is the best way to go if you want a solid, cost-effective digital marketing strategy. While paid advertising may be more eye-catching, exciting, and timely, SEO strategies provide longevity that can’t quite match it. Search tools from Google compile lists of keywords for content prospects that are long-lasting and better performing. […]


6 Ways To Become A Better PPC Marketer In 2021

PPC campaigns are a great way to drive more immediate results, especially for small and medium-sized businesses. Integrated with Google Ads, PPC provides revenue-generating opportunities that are not available through other digital marketing methods. The year 2020 proved to be quite beneficial for online businesses due to the COVID-19 outbreak. Statistically, PPC marketers got quick […]


5 Ways To Stay Relevant In The Marketing Industry

Let’s face the truth: the marketing industry is indeed a crowded place with thousands of businesses fighting for attention and billions of dollars. With so much saturation in business models, you need to show your customers your unique selling point to attract them. After substantial years within the marketing industry, Out Origin is proud to […]

Marketing SEO

What Is The Difference Between SEO And PPC?

Online marketing is one of the most convenient ways a brand can reach its potential customers. This is because the opportunities of generating sales online are infinite. However, despite being a huge blessing to businesses and marketing professionals, online marketing can often be challenging especially when one is not knowledgeable of all the tricks and […]