6 Ways To Become A Better PPC Marketer In 2021

Marketing

PPC campaigns are a great way to drive more immediate results, especially for small and medium-sized businesses. Integrated with Google Ads, PPC provides revenue-generating opportunities that are not available through other digital marketing methods. The year 2020 proved to be quite beneficial for online businesses due to the COVID-19 outbreak. Statistically, PPC marketers got quick…

What Is The Difference Between SEO And PPC?

Marketing SEO

Online marketing is one of the most convenient ways a brand can reach its potential customers. This is because the opportunities of generating sales online are infinite. However, despite being a huge blessing to businesses and marketing professionals, online marketing can often be challenging especially when one is not knowledgeable of all the tricks and…

SERPs And How Do They Work?

SEO

SERPs, also referred to as Search Engine Result Pages, are essentially the catalog of links to websites a search engine like Google generates to respond to a user’s query. SERPs are of various types, including organic search results, paid ads, related images, featured snippets, knowledge graphs, and video results. In all these various SERPs, the…