A complete revamp focused heavily on user experience and migration to WordPress, Brass Unicorn rose from the ashes like a phoenix.

A Case Study By Out Origin

Introduction

The initial success of Brass Unicron can be attributed to its unique classes and the even more unique experience it offers to its customers.

Their studio is ideally located for those looking to experience all the fun of pole dancing, fitness, and Lyra classes. With over 70+ classes per month conducted by experienced instructors, it would be hard not to find something enjoyable. For special occasions in Vaughan, Brass Unicorn offers everything you need for an unforgettable time with memorable moments shared between friends.

Project and Objectives

Brass Unicorn believed that they were not reaching its full potential due to its outdated and non-user-friendly website. Brass Unicorn was built on the core belief of bringing people together through fun experiences. This was not being achieved with the current online domain they had, so they wanted to put more emphasis on customer satisfaction.

To bridge the gap between customers and their online experience, they set out to make UX improvements that focused on trust-building customer relationships. Eager to enhance user engagement and boost conversion rates, they wished to work diligently at optimizing each element of the platform for scalability purposes. Due to this, they saw fit to completely revamp their website and migrate it to a much more scalable and user-friendly CMS, WordPress.

Client Lead

Sheraz Khan
(Owner of Brass Unicorn)

Industry

Fitness and Event

Out Origin’s Role

UI/UX Redesign, Integration of Partner Apps, Complete Customization Of WordPress Site Layout And Theme.
Brass Unicorn was founded with a mission to create and foster meaningful connections through the power of shared, enjoyable experiences. They believe that coming together with friends and peers creates a special kind of bond. That is why their wide selection of activities was designed to facilitate meaningful connections in an exciting atmosphere. With over 22 different types of classes available, you can create long-lasting memories while having fun at the same time. It’s what they like to call “fun connecting”!

Platform

WordPress seemed like the obvious solution for hosting Brass Unicorn’s site as it would allow a more user-friendly alternative to their existing CMS and also be cost-effective in the long run by avoiding any outdated technology integration. With WordPress, Brass Unicorn could finally have everything it could ever need to be more successful, including better UI/UX, more features, increased aesthetic value, easily customizable themes, and hyper-focusing on improved Conversion Rate Optimization. Brass Unicorn wanted to take ownership of its business growth by quickly responding, adapting, and scaling. Therefore, it opted for Out Origin and WordPress. With an incredible combination of the WordPress platform and Out Origin’s expertise, Brass Unicorn had the power to revolutionize its business. This collaboration enabled them to regain control over their future with unparalleled technical and development support at a crucial time in their journey.

Why Out Origin?

“We needed a full-time digital marketing agency that would guide us and generate leads for us. They had experience with fitness facilities. Many people from their team are in constant contact and help out with ad hoc requests.”
Brass Unicorn believes that every moment is meant to be shared. Our 22+ classes provide the perfect opportunity for groups to come together and create memories in a fun atmosphere!

Challenges

Solutions

Redesign

Brass Unicorn needed a complete redesign of its outdated site, and they decided to take the leap when migrating over to WordPress. This platform was proven to be the right choice as their user navigation, as well as CRO, was significantly improved. Our team developed an innovative design that emphasizes Brass Unicorn's business model and provides users with a smooth, enhanced experience. As a result, they also have seen vastly improved conversion rates.

Page Load Improvements

The average page load speed of Brass Unicorn’s site on WordPress was now 3 to 4 times faster than their previous website.

Improved Backend Usability

By updating to WordPress, Brass Unicorn staff have noticed a significant improvement in the user experience. Not only does it offer an intuitive interface, but it is more CRO-focused.

Improved Promotion Capabilities

Out Origin crafted a technologically advanced Promotions App for Brass Unicorn that enables them to run weekly deals and exclusive customer promotions. This has also facilitated an exceptional end user experience, making their customer journey smoother than ever before!

Revamp

By revamping its web presence, Brass Unicorn ensured more visibility for its business model with a creative design and navigable structure. This improved user experience further enabled them to leverage CRO strategies effectively.

50%

growth MOM

8-9%

conversion rate

5+

Classes booked AOV

6%

increase in conversion rate

The Brass Unicorn Difference

More than 22+ types of classes by trained professionals in a laid-back, fun environment.
Getting healthy does not have to be so boring!

TOOLKIT

URL

https://myalpstory.com

Miscellaneous

• Popper
• Babel

Analytics

• Hotjar
• Google Analytics
• Facebook Pixel
• Cloudflare Browser Insights

Security

• Cloudflare Bot Management

Font scripts

• Google Font API
• Font Awesome

CDN

• Cloudflare
• Google Hosted Libraries

Tag managers

• Google Tag Manager

JavaScript libraries

• Lodash
• jQuery
• core-js

Personalisation

• Justuno

Retargeting

• Google Remarketing Tag

RUM

• Cloudflare Browser Insights

Payment processors

• Apple Pay

Video players

• YouTube

UI frameworks

• Bootstrap

Page builder

• Shogun

Ecommerce

• Cart Functionality
• BigCommerce

Advertising

• Taboola

“I would like to take the time out and highly recommend James Wilson and Anas Reaz Out Origin for their digital marketing services. I have been working with them over a year now and am absolutely blown away by the quality of service, performance, and attention to detail by their firm. Deliverables are delivered every week, and they turn it around very fast. They have cracked the code on lead gen, especially with all the IOS updates and Facebook rules. Their firm consistently delivers reliable, high-quality leads, which we then nurture and sell. As a business owner, I know how hard it is to find a reliable agency. I believe I have found the answer to all my marketing needs with them. Not only do they do lead gen, but they also offer website design, video editing, and graphic design in their scope of services. If you are looking for a reputable, time and efficient agency, I highly recommend them!”

Sheraz Khan, Owner of Brass Unicorn

About
  • Out Origin has been successfully delivering IT and digital marketing services to various world-known organizations. We offer highly advanced and innovative methods with customized IT solutions that can help your business to grow and expand within no time.

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Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
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Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
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On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
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OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session