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A complete revamp focused heavily on user experience and migration to WordPress, Brass Unicorn rose from the ashes like a phoenix.
A Case Study By Out Origin
The initial success of Brass Unicron can be attributed to its unique classes and the even more unique experience it offers to its customers.
Their studio is ideally located for those looking to experience all the fun of pole dancing, fitness, and Lyra classes. With over 70+ classes per month conducted by experienced instructors, it would be hard not to find something enjoyable. For special occasions in Vaughan, Brass Unicorn offers everything you need for an unforgettable time with memorable moments shared between friends.
Project and Objectives
Brass Unicorn believed that they were not reaching its full potential due to its outdated and non-user-friendly website. Brass Unicorn was built on the core belief of bringing people together through fun experiences. This was not being achieved with the current online domain they had, so they wanted to put more emphasis on customer satisfaction.
To bridge the gap between customers and their online experience, they set out to make UX improvements that focused on trust-building customer relationships. Eager to enhance user engagement and boost conversion rates, they wished to work diligently at optimizing each element of the platform for scalability purposes. Due to this, they saw fit to completely revamp their website and migrate it to a much more scalable and user-friendly CMS, WordPress.
(Owner of Brass Unicorn)
Out Origin’s Role
Why Out Origin?
Brass Unicorn needed a complete redesign of its outdated site, and they decided to take the leap when migrating over to WordPress. This platform was proven to be the right choice as their user navigation, as well as CRO, was significantly improved. Our team developed an innovative design that emphasizes Brass Unicorn's business model and provides users with a smooth, enhanced experience. As a result, they also have seen vastly improved conversion rates.
Page Load Improvements
The average page load speed of Brass Unicorn’s site on WordPress was now 3 to 4 times faster than their previous website.
Improved Backend Usability
By updating to WordPress, Brass Unicorn staff have noticed a significant improvement in the user experience. Not only does it offer an intuitive interface, but it is more CRO-focused.
Improved Promotion Capabilities
Out Origin crafted a technologically advanced Promotions App for Brass Unicorn that enables them to run weekly deals and exclusive customer promotions. This has also facilitated an exceptional end user experience, making their customer journey smoother than ever before!
By revamping its web presence, Brass Unicorn ensured more visibility for its business model with a creative design and navigable structure. This improved user experience further enabled them to leverage CRO strategies effectively.
The Brass Unicorn Difference
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