In digital marketing, pay-per-click (PPC) is an online advertising model that associates top-tier search engines like Google Ads, Facebook Ads, and Twitter Ads, having the most viewer traffic. As a PPC advertiser, you are essentially paying the platform for publishing ads every time the user clicks. PPC also refers to as the cost-per-click or CPC…
PPC, or Pay Per Click advertising, is a form of internet marketing that every other business uses to pay for the number of times users click on their advertisements. It’s an effective way to increase traffic and visibility for your company. With display ads often costing more than other online advertising methods, PPC is the…
PPC campaigns are a great way to drive more immediate results, especially for small and medium-sized businesses. Integrated with Google Ads, PPC provides revenue-generating opportunities that are not available through other digital marketing methods. The year 2020 proved to be quite beneficial for online businesses due to the COVID-19 outbreak. Statistically, PPC marketers got quick…
Let’s face the truth: the marketing industry is indeed a crowded place with thousands of businesses fighting for attention and billions of dollars. With so much saturation in business models, you need to show your customers your unique selling point to attract them. After substantial years within the marketing industry, Out Origin is proud to…
In the life of an eCommerce retailer, shopping cart abandonment is a nightmare. In 2020, over 88% of online orders got dropped due to many reasons. Moreover, the automotive industry faced the most significant setback, with over 96% cart abandonment. Looking at cart abandonment rates, it is a significant threat to online shopping and is…
What’s the first thing you do when you wake up? Check your email? If so, that makes sense because 58% of people check their emails first thing in the morning. What’s even more interesting is where do these emails come from? Comparing B2B and B2C data, email marketing comes down as the most effective marketing…
Online marketing is one of the most convenient ways a brand can reach its potential customers. This is because the opportunities of generating sales online are infinite. However, despite being a huge blessing to businesses and marketing professionals, online marketing can often be challenging especially when one is not knowledgeable of all the tricks and…
A social media strategy is the blueprint for your ideal online presence. It guides you on how best to achieve success. Having a good strategy lets you know when something isn’t working, and there’s room for improvement. This article will go over some of the basics of creating an effective marketing strategy, defining goals and…
In the age of digital marketing, you have the option of choosing any platform to advertise your products and services. However, it is important that you choose wisely in order to get maximum profits from these advertisements. Therefore, many marketing experts recommend Facebook as the best way to reach a particular customer demographic easily. This…
What Is Social Media Marketing? Social Media Marketing, also referred to as SSM, utilizes social media platforms like Facebook, Instagram, Snapchat, Twitter, and even Youtube to drive engagement between your business and your customers through posting videos, images, text, and updates. It builds a level of trust between a business and its customers. Around 98%…