E-commerce platforms provide businesses with a unique opportunity to reach a global audience. By marketing their products and services online, businesses can target customers from all over the world. In addition, e-commerce platforms provide businesses with a cost-effective way to sell their products and services.
By allowing customers to shop online, companies can make it easy to find and purchase the products they need. By reading this post, you’ll have a good idea of which platforms are worth considering for your business’ e-commerce needs.
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Top E-commerce platforms in 2022
There are various e-commerce platforms available to businesses today. Some of the top e-commerce platforms to supercharge your Q4 are mentioned below.
Shopify- Fit for all kinds of businesses
Shopify is the leading e-commerce platform, powering over 1 million businesses in more than 175 countries. From small businesses just getting started to large businesses, Shopify has all the features and tools companies need to succeed online. Businesses can start selling right away with Shopify’s easy-to-use platform and have access to powerful features and tools, including unlimited products and categories, automatic shipping calculations, secure checkout, and more.
Businesses can also take advantage of Shopify’s world-class support and growing ecosystem of apps and services. With Shopify, you’ll have everything you need to start, grow, and manage your online business – from marketing and payments to shipping and security.
Key features:
-Fast loading time
-B2B
-Easy to use
-Excellent for dropshipping
-Effective marketing tools
-Click selling apps available
-Many certified partners to help
-Allows multiple channel and social selling
-Great themes with varied designs
BigCommerce-Best for large businesses
BigCommerce is one popular e-commerce platform offering several helpful features for businesses. BigCommerce provides users access to marketing tools, like product reviews and discounts. In addition, BigCommerce makes it easy to track inventory levels and manage shipping options.
A BigCommerce e-commerce platform is a great marketing place for businesses of all sizes. It provides features that can help businesses to reach their target audiences, including a marketplace, an online store, and a blog.
Key features:
-Flexible and scalable
-Excels with multi-channel selling and order management
-Strong SEO Performance
-Great Theme Designs
-Comprehensive abandoned cart feature
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Wix-Best for stores with less than 100 products
Wix is best for stores with fewer products and has features to help small businesses grow and succeed online. Wix has powerful marketing tools, multi-channel integration, abandoned cart recovery, and dropship and print-on-demand capabilities.
Multi-channel integration allows businesses to sell their products through multiple channels, including online stores, brick-and-mortar stores, and marketplaces. Wix’s dropship and print-on-demand capabilities help companies sell products without managing inventory or fulfilling orders themselves.
Key features:
-Simple to use and set up
-On-page support for numerous needs
-72 free themes
-Marketing automation
-Abandoned cart recovery
ShopWired- Fastest page load speed
ShopWired is an e-commerce platform known for its fast page load speed. According to recent studies, the average page load speed for ShopWired is 1.38 seconds, which is among the fastest of all the platforms. This fast page load speed allows store owners to make trade accounts, credit accounts, bulk discounts, and a quote request system using B2B marketing. Additionally, all ShopWired plans come with 1-click upsells, digital products, personalized products, product export, import, and more.
Key features:
-Incredibly fast load time
-Affordable price
-Easy to set up and use
-Ideal for B2B
-Custom theme design service available
Weebly eCommerce-Good for first-time startups
Weebly is a customer base of over 40 million people. With Weebly, businesses can create an online store with no added cost and start marketing their products or services to a wider audience using the marketing automation built-in feature. Weebly makes managing inventory, processing payments, and tracking shipping easy.
Key features:
-Easy to create websites
-Beautiful template designs
-Powerful email tools
-Marketing automation
-Fast page loading times
Ecwid- Get started for free
For small-to-midsize businesses, an e-commerce platform like Ecwid can be an affordable and customizable way to build an online store. Ecwid allows companies to track and fine-tune important e-commerce KPIs, and the platform is easily scalable as businesses grow.
It helps businesses build their online presence. In addition, Ecwid integrates with many of the best website builders and online store builders, making it easy to get started.
Key features:
-Affordable, offers a free plan, no transaction fees
-Multichannel selling, multi-currency selling
-Best website builders
-Ability to scale
Volusion-Great for mid-size businesses
Volusion is the longest-running software solution known for providing an easy-to-use website builder with drag-and-drop and in-page editing features. It also offers 11 free themes, and some good premium themes.
In addition, Volusion includes marketing tools to help companies to promote their products and services. Volusion is a suitable platform for businesses that want to sell subscriptions.
Key features:
-Great onboarding and help center
-Great flexibility with Sitemaps
-Built-in subscription/recurring payments
-SMB friendly
-Well laid out dashboard
-Clear inventory and marketing system
WooCommerce-Built on WordPress, best for SEO
WooCommerce is a popular free e-commerce platform that offers various features and functionality. It is considered one of the best platforms for running an e-commerce and affiliate site on one platform. It is easy for businesses of all sizes and has several good free themes. The platform also offers easy online bookings and memberships and sells subscriptions.
One of the great things about WooCommerce is that it can be customized to suit the specific needs of each business. Plugins and extensions are also available so that companies can choose the ones best suit their requirements.
Key features:
-Works with WordPress- the best platform for SEO
-1 Click selling app available
-Many WordPress experts available
-Highly customizable
-Various e-commerce marketing options and other integrations
Squarespace-Great for a niche market
Squarespace is not only one of the most popular CMSs (Content Management Systems), but it’s also known for its great support and vast community. It provides a free domain, and there are no transaction fees. With Squarespace, you can easily create a professional website with various themes and templates.
It allows you to select and customize a template according to your business colors and brand. You can also categorize your products and design your website as you want. Then, as your business grows, you can scale up your website accordingly.
Key features:
-Easy To Set Up
-Good For Simple Stores
-Stunning Designs
-Great SEO tools
-Integrates with ShipStation and ShipBob
GoDaddy eCommerce-Good for small businesses
GoDaddy is known for its ease of use and fast setup times. It is an excellent choice for small businesses looking to build a quick store. The platform is easy to navigate and has robust features. One great thing about GoDaddy is that it has a flat-rate pricing structure. This makes it easy for businesses to budget for their marketing efforts.
Key features:
-One flat rate
-Best for small businesses
-Built-in SEO tools
-Email marketing tools
-Easy and fast setup
Magento- Multiple deployment choices, good for small businesses
While it can be expensive, it has automatic trigger-based email campaigns and an automatic cross /upsell feature. Magento is offered by Adobe and includes discounts, sets up recurring payments, and adjusts content per user. Additionally, Magento can set up different gateways based on B2C and B2B sales.
Key features:
-Robust and feature-rich
-Strong SEO
-1-Click selling
-Many users and community
-Scalable and highly customizable
-Flexibility in choosing where to host the software
Choose the best e-commerce platform
Businesses need to take many factors into account when choosing an e-commerce platform. The most important factor is the size of the company and its budget. Smaller businesses may only need some of the features offered by the more expensive platforms, so it’s important to consider what features are required.
Some other key considerations include cost, scalability, abandoned cart recovery, shipping options, and integrations. Businesses should also compare the features and functionality of different platforms to find one that best meets their needs.
Many businesses use multiple platforms to take advantage of the unique benefits each one offers. Choosing the right e-commerce platform is essential to give businesses the best chance for success. Using the appropriate e-commerce platform, you can supercharge your business to boost sales, drive growth and gain a major advantage in the highly competitive world of online retail.
Final thoughts
Each platform has different features and benefits, so it is important to research and compare them before choosing the one that is right for you. These platforms are for small and large businesses, so no matter what stage your company is at, select the best suitable e-commerce platform to help supercharge your sales this Q4. So which platform are you going to choose?
