Design
Logo Design and Its Core Elements

Brand owners are always looking for ways to make their brand stand out and be memorable. One way to do this is through a logo. A logo is an important part of a company’s identity and a good logo design can portray the message they want to convey in a simple image or symbol.

Designing logos can be difficult. Therefore, there are many factors that need to be taken into account. This blog post will provide you with some tips on how you can create a professional quality logo without breaking your bank.

Layers of Logo Design Process

Layers of Logo Design Process

There are some things to keep in mind before creating a logo. First and foremost, one needs to know their target audience as well as any competitors who might exist within that industry. Thus, what your brand offers should be reflected through its logo at first glance. This allows your target audience to decide on whether or not they want what you’re selling

The above-mentioned and other technicalities and aspects of the logo designing process are further explained below.

Logo Design 

Logo Design 

The whole design process starts with an idea and it is always advised to go for a SIMPLE theme. However, following are some essential things to keep in mind when designing a logo.

Shape – A complex form may be understandable to a person of interest, but for a layman, a simple vector shape will be easy to identify. A mix of both should be the target. 

Size – If the logo is too big, it will become a hassle in promotional content or advertisements and may also seem irrelevant. On the other hand, a logo too concise will be hard to understand (or even see). Therefore, the optimum size is appealing to the eyes and fulfills most of the requirements.

Color – The color palette is mainly based on the offered product. The light, soft colors can be used when promoting a cruise trip. Whereas, an energy drink will require aggressive branding with red, blue, or other heavy tone colors. It is better to match the colors and design as they will easily work together and look soothing to the eye.

Style – The logo style can be based upon the product or a general description of the idea behind the brand. Too simple may become boring to look upon, and too complex will be hard to interpret.

Font – The font or typography is optional or based upon the type of logo. The font choice should be easily understandable and blending in with the color and designs. 

Types of Logo Design

Types of Logo Design

Emblem Logo Design

A simple design features a geometrical shape and may or may not contain typography. It is the oldest of the designs of logos and still highly relevant and used.

Pictorial Logo Design

As the name implies, it is a graphical picture used as a symbol. The visual elements of a pictorial logo should associate with the audience and make them understand the brand. 

Wordmark Logo Design

The most popular of logo designs are the wordmark logo or logotypes. It is typography or letters which may contain single or multiple color strands. The wordmark logo can add uniqueness points to the brand by making it exclusive.

Lettermark Logo Design

The use of acronyms for the logo to define a brand is known as lettermark logos. It can be the initial letters of the brand name or some other letters representing the product or brand.

Abstract Logo Design

The simple design or vector shape is called an abstract logo. It is used to evoke feelings of choice in the audience and differentiate from competitors. Although the abstract logo looks unique, and simple, using it on a small scale can trigger trust alarms.

Mascot Logo Design

Adding human reference in the logo is called the mascot logo, and it can be used to convey positive feelings and attach more with the audience.

Combination Logo Design

A combination logo is the combination of different types of logo, mostly pictures with letters. If the above specific types are not of choice, the mix and match of different logo designs can be used, with the addition of letters.

Conclusion

Logo Design with Out Origin experts

Your logo is the most important part of your brand, and it’s what people identify and remember about you. What does a strong logo design entail? The best logos are those that have meaning behind them, and they convey an emotion or tell a story.

If you want to improve yours, study others who work in your industry and stay on top of trends. A uniquely created design from the hands of a professional can do wonders for your brand. A professional quality logo with an impeccable design will hold meaning in the market, possess a story to tell, and reflect the time, money, effort put into its creation.

Looking for professional Logo Design services? Out Origin is here for you!
Our team has experience in crafting unique logos with eye-catching colors and typography that are both timelessly elegant yet modern. Contact us today so we can help create something special just for you!

Leave a comment

Your email address will not be published. Required fields are marked *

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.