PureNSM

A Case Study in Marketing

COMBINATION OF SERVICES DELIVERED
TO MAXIMIZE THE PROFIT

Google
Ads

SEO

Website Design & Development

Content

Website UI/ UX Optimization

Challenges

• Get more clients from Google Ads

• Create awareness of their brand name in the B2B market
• Generate leads through the website
• Increase the conversion rate of the website

Approach

  • We did a complete audit of their current situation and we came up with a strategy that will help them get more clients, generate leads and improve their revenue.

  • Google Ads: We started doing Google ads for them. We created new landing pages. They were already spending money but they didn’t have any proper strategy in place. So we fixed it for them and started getting new leads for them every day. Since then, we are getting a continuous flow of new customers for them through Google Ads.

  • Initially, we started with the two search campaigns.

  • Search campaigns were based on the ideas that were highlighting the “100% certified manufacturing guarantee” offered by our client. We formulated the ad copies in such a way that reflects the features and benefits of choosing PureNSM instead of other. This strategy is vital for first stage content marketing and brand awareness strategy.

  • After two months of activating the search campaign, we got a good amount of data

  • All the data that we collected from campaigns, was combined to started cashing out our through retargeting campaigns

  • We then added a similar audience based on website visitors' behavior to our retargeting campaign and this brought us additional sales.

  • SEO: We also worked on SEO and got a lot of organic traffic from it. Our goal for SEO is that they can show up on Top of Google search results when someone searches for related keywords in their location.

  • This improved their organic traffic which made a significant impact on website organic traffic growth. An up ward trend graph on Google Analytics is a proof that we’re moving in the right direction.

Optimization

We did an analysis of your existing account and figured out some areas that needed improvements. Below are some of the optimization strategies that we used:

  • We optimized the campaign by changing the placements of ads
  • Introduced new types of ads and tested them
  • Optimizing the campaign on a daily basis
  • Paused ad groups that were not performing well

After applying these changes, we saw a drastic increase in the number of leads generated through the Google ads campaign.

Results

• We got the results that we were expecting on the basis of our strategy

• We got 229 conversions

• Also, we have CRM integrated, which helped us to validate those conversions

• With a conversion rate of 4%

Key Results

• Total Spend = $1,871/-
• Total Leads = 229
• Won Leads = 9
• Average order value = $20,000
• Leads Closing Percentage = 4%
• Revenue = $180,000/- Almost
• ROAS = 960%

SUMMARY

The above-given details are the complete case study of our client’s campaign. The results were good and we are still in the process of optimizing the campaign. Our team has strategized this campaign to achieve the goals set by our client.

 

At the start of the project, we planned some strategies and goals.

We have achieved those goals and our client is happy with our work.

We also suggested some other things to our client which will help them to improve their business.

CASE STUDIES

Challenges

CASE STUDIES

ABOUT

We’ve worked with many clients over the years and we’ve seen great results. Our strategy has proven very effective in increasing traffic, generating leads, and increasing sales across many business categories.

We focus on both short-term performance goals and long-term marketing strategies to help you build a sustainable competitive advantage in your industry.

Our reputation is built on delivering results for our high-profile clients. We have years of experience managing search engine marketing campaigns for businesses of all sizes, from small online shops to high-traffic websites that generate revenue in 7 figures per month

About
  • Out Origin has been successfully delivering IT and digital marketing services to various world-known organizations. We offer highly advanced and innovative methods with customized IT solutions that can help your business to grow and expand within no time.

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Contact Details

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OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Get A Free 30-minute Strategy Session