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Over the last two decades, the internet has been flooded with content meant to game algorithms. We seek to provide information that brings value to you and your business.

How To Replace UA with GA4 – A Brief Guide To The New Google Analytics

Deeper connections between GA4 and Google Ads could give Google a financial incentive to force GA4 adoption, given that most of Google’s revenue still comes from google search analytics. Google Analytics audience segments are an excellent optimization but are rarely used. So even if money did flow from advertising to search, it is unlikely to make a significant difference

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