GOOGLE ADS RELEASES INDUSTRY & DIMENSION IN SEARCH AUDIENCES.

Google has released the option of selecting a company’s size and its macro-sector of activity when targeting search audiences.
The new targets are now available for editing. Just enter “about me” and then select work from the drop-down menu, or choose one of three company sizes to suit your needs in order to find all 9 sectors that will be targeted by this campaign!

YOU CAN SELECT COMPANY SIZE REGARDING:

  • From 1 to 249 employees
  • From 250 to 10,000 employees
  • Over 10,000 employees

YOU CAN SELECT THE FOLLOWING INDUSTRIES:

  • Construction
  • Education
  • Finance
  • Health-care
  • Hospitality
  • Manufacturing
  • Real Estate¬†
  • Technology.

The potential of focusing on new types of audiences has potential for even more successful campaigns! If you don’t already use them, we highly recommend incorporating these targeting options in your B2B campaigns and see what they can do for your company.