A massive migration from Big Commerce to Shopify, Vitabox’s journey to better channel management is truly remarkable.

A Case Study By Out Origin

Introduction

Vitabox’s success can be credited to its goal of empowering people to achieve their optimal wellness goals!


Founded by ex-Googlers and led by the top marketers of Procter and Gamble on board, their amazing team is committed to providing thousands of everyday essentials at unbeatable prices. Thanks to Cincy Brands’ portfolio company sponsorship, they can offer an extensive selection, including vitamins, supplements, cosmetics and more, so that you can bask in healthful bliss with confidence. It is considered a one-stop shop for healthy everyday consumer products at competitive prices. Their mission is to make everyday essential shopping convenient and affordable. Get the best brands at unbeatable prices with only a single click!

Project and Objectives

Wilbur Labs had big plans when they founded Vitabox back in 2019. With the goal of making it easier and more rewarding to shop for everyday essentials, they sought out top-quality products from leading brands to sell at unbeatable prices, all made possible by leveraging their innovative technology solutions!

The team was a smashing success with over one million orders annually through multiple marketplaces like Amazon, Walmart and Wish alongside their own platform, culminating in an unbelievable 99% customer satisfaction rating. Once Cincy Brands joined forces with them, excitement levels shot up even higher as both teams saw massive potential due to synergies between each other’s capabilities, which could be achieved with better channel management and migrating to Shopify.

Client Lead

Sean M. Lee

(President and Co-founder of Cincy Brands)

Industry

Vitabox

SKUs

10000+

Out Origin’s Role

UI/UX Redesign, Integration of Partner Apps, And Inventory Management Plus Complete Customization Of Shopify Site.

Vitabox believes that everyone should be able to live a happier, healthier life without breaking the bank! The selection of everyday essentials takes away all the hassle of shopping around for top-branded products. Vitabox has made it easier with thousands of items and their proprietary technology stack streamlining your buying process, allowing you unbeatable prices and convenience at just one click. Get everything you need right here on Vitabox, so start living better today!

Platform

Shopify was chosen as the perfect candidate to host Vitbox’s site as the platform offers complete control over inventory and channel management, which was not achieved at the existing platform. With Shopify, Vitabox could get everything an eCommerce store needs to succeed, from a plethora of features right out of the box to cost-effective customizable design options and feature extensions. Vitabox needed a solution that was flexible and able to adapt at the drop of a hat, so they opted for Out Origin and Shopify. Shopify’s powerful platform and Out Origin’s expertise gave Vitaboxthe ability to direct their business in a new direction without any extensive technical or development assistance, giving control back into their hands exactly when they needed it most.

Why Out Origin?

“Out Origin seemed like the perfect choice to undertake because of their extensive migration and web development portfolio as well as their drive to grow alongside us. We resonated deeply with their pioneering perspective and innovative business approach.”

Get ready to supercharge your shopping experience with Vitabox. Our industry-leading tech stack lets us offer our customers a streamlined buying process that saves them money – all without sacrificing quality!

Challenges

Solutions

BigCommerce To Shopify

Vitabox had been stuck in a rut of tedious inventory updates with BigCommerce but decided to take the leap and switch to Shopify. This new platform proved perfect for connecting multiple products as variants, Vitabox feels confident that its future is looking up. Our team crafted an entirely new, customized theme to reflect the same style as before for a smooth and seamless transition for Vitabox's customers.

Page Load Improvements

Vitabox’s page load times on Shopify are now 4-5 times faster than their previous website despite the massive number of their SKUs.

Improved Backend Usability

Switching to Shopify has meant an overall improvement in the user interface, making the experience much more intuitive for staff and developers, especially on the SKU end, with added meta-fields and coding.

Improved Information Architecture & Navigation

Out Origin took to building customized enriched product data filters, and inventory management features meaning channel advisors could more easily manage inventory. This also made it easier for customers to navigate the website and find their desired products.

Improved Promotion Capabilities

Out Origin also built a brand new, customized promotions App for Vitabox. They now can run weekly deals site-wide as well as exclusive customer promotions. This has significantly improved the capabilities and front-end experience for the common Vitabox customer.

Improve Inventory Management

With our expertise, we were able to accomplish the seemingly impossible task of displaying variant products for Vitabox on Shopify. We used our meta-fields and coding expertise to make a single product become multiple variants, something that normally didn't happen in Big Commerce but was required for Vitabox's newly migrated Shopify site.

Channel Advisor Managed Inventory

Out Origin partnered with the Vitabox Channel Advisor, and our teams were able to sync all resources seamlessly and easily collaborate together, ensuring that the entire store inventory is completely synced.

60%

growth MOM

5-6%

conversion rate

4+

bottles purchased AOV

3%

increase in conversion rate

The Vitabox Difference

More than 10,000 essential brand products in budget friendly prices.

Staying healthy doesn’t have to break the bank!

“Migrating to Shopify has been a true game changer for Vitabox. It has allowed us to better manage our business by providing us with a solid, secure and scalable foundation. It also turned out to be highly customizable which is always a plus for growing businesses like ours. In the future, we hope to focus on improving customer experience and outreach with our new and aptly customized Shopify platform.”

Sean M. Lee (President and Co-founder of Cincy Brands)

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.

OUR SEO PROCESS

We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.
Keyword Assignment
Now that we’ve completed your keyword analysis, we now have the information needed to make the right decisions. Out Origin's SEO specialist will assign keywords and optimize your pages for those terms so they rank quickly on search engines like Google.
On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
On-Site Content SEO
On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
On-Site Internal Link Optimization
Out Origin experts have worked with sites that are reaching hundreds of millions, if not billions in traffic. Our team can ensure your internal linking structure is architecturally correct and optimize any page for keyword density so it ranks well on search engines like Google or Bing. We also specialized in optimizing anchor text to target specific keywords without overdoing it - this is what makes us the best SEO companies out there!
Advanced SEO and External Linking
Search engine optimization is a process that all websites must undergo in order to be successful. The SEO specialist at Out Origin will make sure you're well taken care of from start to finish during your campaign and beyond! Our company is a proven leader in SEO services. We know how to get the job done, and we'll guide you every step of your way so that YOU can be successful too!
Keyword Analysis
During the first stage of our process, Out Origin's SEO experts will analyze your keywords and those targeted by competitors. They'll use specific search optimization tools to generate even more potential segments so that you can choose from a list for optimal performance!
Previous
Next
We work hard to stay ahead of the curve using honest practices that provide websites with traffic, resulting in conversions and strong ROI.