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A massive migration from Big Commerce to Shopify, Vitabox’s journey to better channel management is truly remarkable.
A Case Study By Out Origin
Vitabox’s success can be credited to its goal of empowering people to achieve their optimal wellness goals!
Founded by ex-Googlers and led by the top marketers of Procter and Gamble on board, their amazing team is committed to providing thousands of everyday essentials at unbeatable prices. Thanks to Cincy Brands’ portfolio company sponsorship, they can offer an extensive selection, including vitamins, supplements, cosmetics and more, so that you can bask in healthful bliss with confidence. It is considered a one-stop shop for healthy everyday consumer products at competitive prices. Their mission is to make everyday essential shopping convenient and affordable. Get the best brands at unbeatable prices with only a single click!
Project and Objectives
Wilbur Labs had big plans when they founded Vitabox back in 2019. With the goal of making it easier and more rewarding to shop for everyday essentials, they sought out top-quality products from leading brands to sell at unbeatable prices, all made possible by leveraging their innovative technology solutions!
The team was a smashing success with over one million orders annually through multiple marketplaces like Amazon, Walmart and Wish alongside their own platform, culminating in an unbelievable 99% customer satisfaction rating. Once Cincy Brands joined forces with them, excitement levels shot up even higher as both teams saw massive potential due to synergies between each other’s capabilities, which could be achieved with better channel management and migrating to Shopify.
(President and Co-founder of Cincy Brands)
Out Origin’s Role
Why Out Origin?
BigCommerce To Shopify
Vitabox had been stuck in a rut of tedious inventory updates with BigCommerce but decided to take the leap and switch to Shopify. This new platform proved perfect for connecting multiple products as variants, Vitabox feels confident that its future is looking up. Our team crafted an entirely new, customized theme to reflect the same style as before for a smooth and seamless transition for Vitabox's customers.
Page Load Improvements
Vitabox’s page load times on Shopify are now 4-5 times faster than their previous website despite the massive number of their SKUs.
Improved Backend Usability
Switching to Shopify has meant an overall improvement in the user interface, making the experience much more intuitive for staff and developers, especially on the SKU end, with added meta-fields and coding.
Improved Information Architecture & Navigation
Out Origin took to building customized enriched product data filters, and inventory management features meaning channel advisors could more easily manage inventory. This also made it easier for customers to navigate the website and find their desired products.
Improved Promotion Capabilities
Out Origin also built a brand new, customized promotions App for Vitabox. They now can run weekly deals site-wide as well as exclusive customer promotions. This has significantly improved the capabilities and front-end experience for the common Vitabox customer.
Improve Inventory Management
With our expertise, we were able to accomplish the seemingly impossible task of displaying variant products for Vitabox on Shopify. We used our meta-fields and coding expertise to make a single product become multiple variants, something that normally didn't happen in Big Commerce but was required for Vitabox's newly migrated Shopify site.
Channel Advisor Managed Inventory
Out Origin partnered with the Vitabox Channel Advisor, and our teams were able to sync all resources seamlessly and easily collaborate together, ensuring that the entire store inventory is completely synced.
The Vitabox Difference
Staying healthy doesn’t have to break the bank!
I’ve done many website migrations and Shopify launches over the years, and this was the most seamless transition I’ve ever had.
The entire Out Origin team was smart, strategic, responsive, and thought of the long-term implications of choices. Their knowledge of the platform and the app ecosystem was top-notch.
I’m happy to be a reference for anyone looking for an agency.”