To understand why creating an email list is an integral part of any online business, you need to know what email is first. Email, also known as electronic mail, is essentially a modern method by which you can send and receive messages with the help of the Internet. It has many advantages, including certain productivity tools like a calendar or an address book, access to web services like Amazon, easy mail management, privacy, communication with multiple people, and accessibility regardless of time and place. On the other hand, an email list is a list of selected email addresses to which an online business sends special updates, coupons, discounts, or advertisements to promote customer loyalty.
Tips to Create an Impactful Email List
All businesses need to use an authentically acquired mailing list for their email marketing. Because if your customer has not consented to be contacted through email, that might create a bad rep for your business. For this reason, you need to use a few ways to build an email list organically.
- Advertise on social media platforms.
- Request customers for their email addresses if they want to stay updated.
- Ask for customer feedback on your products and services.
- Create a newsletter.
- Come up with personalized call-to-action CTAs for each blog or landing page.
- Design a pop-up or slide-in for each page of your site.
- Write an engaging blog and offer a subscription through email.
- Make forms for customers to fill out.
- Create optimized landing pages.
- Host offline or online events.
- Offer freebies to loyal customers who provide their email addresses.
- Try using a scroll box.
- Use lead generation offers for your customers,
Benefits of Listing Email
According to 2021 statistics posted on Kinsta, email marketing is still one of the most effective ways of marketing. This statistic’s average open rate was 18.0%, the average click-through rate is 2.6%, the average click-to-open rate is 14.1%, and the average unsubscribe rate is 0.1%. Aside from being a successful marketing tactic, there are also several benefits to planning out the perfect email marketing strategy for your business:
- You can create targeted and personalized content for your customers.
- Build credibility for your brand in the market and better brand recognition.
- Boosts sales.
- Create stronger customer relationships with your brand.
- Optimize your time and budget.
- Increase traffic to your website.
- Establish authority and build excitement within your longtime customers.
- Communicate with your audience directly.
- Get more customers through word of mouth.
How it can Affect Your Business
Email marketing through email lists opens up new markets for your online business, brings in new customer bases, and helps build strong long-term customer relationships. It can also improve the business relationships with your current or previous customers and encourage customer loyalty and repeat business. It also helps in acquiring new customers or convincing current customers to purchase something immediately. However, there are also some of the potential problems of email marketing, including your email going straight to spam, undelivered emails, design problems that do not encourage your customer to click, size issues with downloadable files, and not having certain resources or skills for proper email marketing which can lead to adverse effects on your business.
Klaviyo: A Helpful Tool to Get Started with Listing
Klaviyo is essentially a software platform for marketing any business that sells online. They provide you with the tools to get started on driving revenue for your brand with the help of a bunch of services, including email marketing. Klaviyo provides your business with impactful and effective email lists so that you can drive traffic to your site and gain maximum profits.
Why Do You Need a Separate Page to Welcome the Traffic?
It is vital to get a separate page to welcome the traffic, namely a landing page, to ensure that the user visiting that page is not distracted by other things and can perform the actions intended for them with a specific goal in mind. Since it has no navigation buttons, links, blogs, or other distractions, a landing page tends to keep the user’s attention and directs them better than the entire website. When a user comes upon a landing page, they can either complete the offer set out for them or go back to the search results. Most business emails direct their subscribers to a landing page using a call-to-action button.
Online Businesses Setting Examples: Successors of Listing Email
The marketers in these online businesses are using email marketing successfully to welcome subscribers, increase engagement, and educate their audience;
- ZURB connects with subscribers.
- Mumsnet’s personalized experiences.
- BuzzFeed’s automated courses.
- Apartment Therapy Media teaches.
It is quite apparent how essential email marketing and creating a good email list are to an online business. Not only is it cost-effective, but also a great way gaining customers’ trust. It builds a level of trust within your customers which instantly promotes customer loyalty.
Despite the many reasons it is so beneficial, it can be detrimental to your business if not used correctly. You need to use a service or tool to overcome this problem without any mishaps. Klaviyo is one of such tools that can help you accomplish just that without the risk of any fallout.