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How Iron Chest Master Increased Their Revenue By 88%
A Case Study By Out Origin
Small Business Wonder
Iron Chest Master (ICM) is a successful small business. Email marketing proved to be a miracle for the organization. In a short period, the company increased its revenue by 88%. This tremendous success shows the hidden potential of digital marketing. Even a small business can find success in a competitive industry. Digital marketing is a great equalizer that helps the little guy in the market. ICM is the perfect example of how businesses can use email marketing.
Main Product
The Iron Chest Master is a revolutionary new training device that enhances chest muscles. It helps to improve shoulders, triceps, upper back, and abs. So, there is no harmful rotation for wrists or shoulders! This unique product found initial success but failed to generate continuous revenue. It shows that even a revolutionary product can fail without appropriate marketing.
Difficulty in Reaching Customers
Small businesses like ICM often struggle to get the word out about their products. They either lack money or expertise for a marketing campaign; ICM went through a similar phase. The business was offering a revolutionary exercise machine to people. Yet, they were not advertising it to the right people. The product quality becomes irrelevant if the marketing is ineffective. Thus, ICM had similar problems with its products.
The Problem
Ron was on top of the world for a while. However, the challenges soon started to creep in. Iron Chest Master was generating impressive revenue through paid ads. Yet, they were struggling to find success with email marketing. There were almost no conversions and sales through the emails. Stagnation would have destroyed any hopes of scaling sales. It was an extremely alarming situation for ICM.
The Solution:
Out Origin drafted a marketing strategy geared towards rejuvenating the Iron Chest Master brand and creating a connection with the customer base. They took a three-pronged approach to revitalize the brand. The three prongs are;
- Email automation
- Email marketing campaigns
- SMS marketing.
The Outcome
All these efforts paid off in the best way possible for the Iron Chest Master brand.
After just a
month, they saw a massive rise in revenue.
. 88% Increase in Revenue Rates
.
13x Return on Investment
.
Measly 7% Advertisement Cost
EMAIL PERFORMANCE
SMS PERFORMANCE
