How Raynor Boosted Their Open Rates By 50%

A Case Study In Email Marketing

Origins

Raynor was founded in 1979 by people who had an eye for quality. In the 40+ years of its existence, Raynor has built an empire as a leading manufacturer and distributor of office seating. Their commitment to superior craftsmanship and design sets them apart as a leader in their industry. Raynor is now a global brand and sells furniture internationally while based out of New York.

The Rise of Raynor Gaming

It only seemed logical for them to take the step in the direction of gaming chairs next. Raynor has been considering the professional gaming market for a while now. So it wasn't an accident that they happened to enter this field of work at just about precisely when the gaming community was on the rise.

The Choice of Gamers

Raynor has partnership deals with NBA2K League teams 76ers GC and Cavs Legion and their official seating partner for NYXL from the Overwatch League and Dignitas. The gaming chair partnerships are an exciting development in esports, as they provide something for fans to support their professional esports teams.

The Challenge

Raynor had minimal knowledge of email marketing. The pandemic forced them to try email marketing campaigns, and the results were horrendous. They were getting low open rates, CTR, and conversation rates. People were quickly unsubscribing from their newsletters and offers. So, the email list also shrank a lot. These problems spelled doom for Raynor. They knew they had to find help to get back on track.

The Solution:

Out Origin applied a five-step strategy to build a sense of brand loyalty and connection in the audience. The five steps are as follows:

  • Set up Deliverability
  • Lead Magnet
  • Custom Automation and Campaigns
  • Persuasive email copywriting
  • Highly Visualized Email Designs

The Outcome

The results of these campaigns revealed that Email marketing was quite successful
in increasing open rates and engaging the customer demographic of Raynor Gaming.
. Combined 50% Increase in Email Open Rates
. 14.1% of People Clicked on the CTAs

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On-Site SEO Code Optimization
We make sure your site is optimized for search engines by first fixing any broken code or technical errors which will allow us to ensure there are no problems with the website. We also optimize page titles, meta descriptions and keywords so that the Google search engine recognizes you as a trusted website - ranking you higher on the results page!
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On- site optimization is a crucial step in our process. We will take the keywords listed in your keyword assignment for that page and work them into the copy to make sure you rank well on search engines. We want to ensure that we are making on-page topics high-quality again because they may have been previously deemphasized or even demoted by previous updates - our formula works!
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