If you’re like most people in the eCommerce world, you probably think that success in lead conversions is simply a matter of being lucky or working hard. But there’s more to it than that.
To be successful in lead conversion, you need to understand the psychology of buyers and how they make decisions. Without this knowledge, you’ll never be able to get them to buy from you.
This information could mean the difference between your success and failure.
Executive Summary:
S.No. |
Table of Contents: |
| 0. | Common Misconceptions About Lead Conversions: |
| 1. | Team Alignment Mistakes:
The sales and marketing teams should work in unison for the best lead conversion outcomes. |
| 2. | Planning Mistakes:
Carefully planning out every step of your PPC campaign is integral to generating and converting leads. |
| 3. | SEO Strategy Mistakes:
Any SEO mistakes can be detrimental to your PPC campaign and your site authority in the future. |
| 4. | Metric Tracking Mistakes:
Keeping better track of all the relevant metrics is key to avoiding future errors and correcting past errors. |
| 5. | Lead Funnel Mistakes:
Without proper lead nurturing, you may end up with top-heavy and bottom-heavy funnels, which are both not successful in the long run. |
| 6. | Landing Page Mistakes:
Landing page optimization is necessary as, without it, you may never generate the number of leads you aspire to reach nor convert them into customers. |
| 7. | Content Mistakes:
Content mistakes should be avoided at all costs as they destroy your lead generation mechanism’s cognitive structure and render your planning fruitless. |
Common Misconceptions About Lead Conversions:
Many people seem to think that all you need to do to be successful in lead conversions is put up a lead funnel and wait for the leads to come pouring in. Unfortunately, this isn’t the case as more than 72% of companies didn’t achieve their revenue goals last year!
In fact, most people will never be successful in conversions because they don’t know how to attract and engage their audience properly. You must focus on creating a strong strategy that will help you stand out from the competition to be successful.
We asked our team of Lead Conversion Specialists what the common misconceptions and mistakes in lead conversions were, and they came up with this list of what not to do when trying to convert:
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Team Alignment Mistakes:
Marketing and sales teams should be aligned for the best PPC campaign results. This operational model creates a seamless flow of information between marketers who take their cues from what’s needed by Sales while also ensuring that leads are acted on in turn so feedback can correctly reflect activity levels or priorities, resulting in greater chances of success.
A reputable company providing PPC agency services knows the importance of team alignment. The lack of strategic alignment in B2B sales forces is why only 23% of sales personnel feel their marketing team consistently delivers high-quality leads while at least 50% of the rest of the leads aren’t a good fit for what you sell!
Inbound marketing is a great way to generate leads, but it’s important not just focus on one aspect of the equation. If you only devote your resources to two or three things at once. There will inevitably be some loss in between because each factor relies upon another key component to being successful. Therefore every team must work in perfect harmony to achieve greatness.
Read more : Integrating PPC into Your Marketing Strategy.
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Planning Mistakes:
It doesn’t matter how many leads you capture – if you don’t have a plan to convert them from an inquiry into sales, your PPC campaign will be fruitless. To ensure this does not occur, most PPC management services employ lead nurturing.
Lead Nurturing is the best way to generate more sales-ready leads at a lower cost. Usually, three major components of lead nurturing are list segmentation, lead triggers, and lead scoring. These give you an advantage over your competition by tailoring messages for each individual on their mailing lists, so they form a personal connection with your business.
Read more about The 6 PPC Marketing Tips To Drive Sales.
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SEO Strategy Mistakes:
SEO is crucial for marketing inbound because it helps you rank higher on SERPs and bring valuable traffic to your site. According to a study, more than 91% of searchers do not go past the first search engine result page of Google.
The top 3 spots on the SERPs of Google get about a third of total clicks. This means that if your business doesn’t rank well, you may not see any significant traffic influx on your site, which means lesser leads and conversions. Therefore, organic search traffic directly impacts whether or not a page gets a higher conversion rate and better customer retention!
SEO is about more than just keywords. If you focus all your efforts on popular terms, then it’s possible to overlook other opportunities for growth and demand, but using a holistic approach with good research skills as well as an apt automatic leads tool can help avoid this issue completely!
Read more: The 8 Automatic Lead Generation Tools.
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Metric Tracking Mistakes:
When it comes to generating new business, there is no room for guesswork. Every singular piece of content you create should be driven by empirical decisions and data about what works best in terms of lead generation. This includes all channels as well as brainstorming sessions!
How can you make sure that happens effectively? You must have an understanding of how things work from their performance metrics beforehand. If you are not metric savvy, hire someone who is to reduce the chances of detrimental errors.
Also Read: Reasons Why Your Website Visit Conversions Are Low
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Lead Funnel Mistakes:
In order to be successful, marketing campaigns must follow a logical path. The classic sales and customer acquisition funnel is one of the most frequently used tools for managing this process because it ensures that your efforts will not go wasted by covering all necessary stages in an efficient manner.
Your campaigns should be balanced so that you can maintain a healthy funnel. If one stage is suffering from low leads and another has high leads, there will most likely never be enough leads coming through the entire process of your business’s growth because nothing will work properly. You may face the following 2 types of issues with lead funnel mistakes
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Landing Page Mistakes:
Landing pages are a significant element of digital marketing. They provide a chance for prospects to either connect with your brand or click away and remain anonymous, which can have dramatic effects on how successful your lead generation campaigns truly are.
To make a landing page effective and engaging for potential customers, you should include best practices like placing emphasis on the call-to-action (CTA). Using bullet points, testimonials from clients, video clips, and case studies together creates trustworthiness and results in a more effective landing page.
It is no secret that landing page design can be a tedious and time-consuming process, but with marketing automation software, you can easily run A/B tests on all your landing pages for seeing what works best with your audience demographic.
Read more about 6 Ways To Become A PPC Marketer.
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Content Mistakes:
The spoken and written word is still the most powerful form of communication. In marketing, words are at the foundation for all content, from articles to eBooks or even podcasts. Good storytelling is what makes everything compelling and authoritative.
The content of your blog posts should be fresh, creative, and engaging. You can’t expect people to read more than a sentence or two if the information is boring regurgitation with outdated statistics mixed in.
The quality of your content is the key to making sure that you are not just generating leads but converting them into customers. Without high quality, it all falls apart, including the cognitive structure of your lead generation funnel and planning
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Conclusion:
As aforementioned, there are many potential mistakes that businesses can make when it comes to their lead conversions. Thankfully, most of these mistakes are avoidable with careful planning and execution. If you’re looking for help ensuring your business is making the most of its lead funnel – and avoiding common pitfalls, our team of Lead Conversion Specialists can assist you.
We offer a wide range of PPC management services that will take your business to the next level, including comprehensive SEO and marketing plans that focus on conversions. Contact us today to learn more!
Anas Reaz got his Bachelors in Commerce from the University of Alberta in Canada. He was a valuable employee at ExxonMobil for 7 years with notable roles of AV Track Lead, App Lead, and Digital Support Advisor. Currently, he is the Digital Marketing Director of AMZ One Step and Out Origin, two leading digital marketing firms based in Canada with a dense portfolio of high-profile brands clientele.