Google introduced a new campaign type, Performance Max, at the end of 2021. It is a new way to buy Google ads across YouTube, Display, Search, Discover, Gmail and Maps. This campaign type enables advertisers to reach and convert their target demographic across the entire Google Ads inventory in a single campaign
There is a lot happening in the digital marketing world. The cost and difficulty of doing business have increased greatly, especially for independent brands who
Deeper connections between GA4 and Google Ads could give Google a financial incentive to force GA4 adoption, given that most of Google’s revenue still comes from google search analytics. Google Analytics audience segments are an excellent optimization but are rarely used. So even if money did flow from advertising to search, it is unlikely to make a significant difference
Having a long list of leads is great, but if you don’t turn these leads into paying customers, you’ll soon be out of business so
Lead Conversions Strategies For 2022 Whatever stage your business is in, you need a steady stream of leads, but the reality is that generating targeted
Shopify offers the most integrated eCommerce platform out of the box. The Shopify eCommerce platforms have built deep integration and access to every theme, app, channel, surface, product, and experience. The extensive range of integrations means that they’re able to offer all the features your business could need, from theme selection through product catalogs. It’s truly one integrated system, allowing you to migrate easily to Shopify.
Shopify is venturing into the advertising industry in a big way with their Shopify Audiences product. Currently, the company is tight-lipped on too many details
Introduction: Ever since CMS were introduced, there has been the age old question which CMS is the best for your website? Some would argue WordPress
If you’re like most people in the eCommerce world, you probably think that success in lead conversions is simply a matter of being lucky or
If you want your content to be seen and not buried in the clutter, make sure it’s organized. The use of unique images always adds spice. A minimal approach is best for web design, and this way, you have more control over what messages get across to the visitors.
Out Origin is a talented and diverse international team dedicated to ethical marketing and sustainable, long-term growth as an agency. We are committed to leaving our clients, and the world, better off for having known us.
