Resources

Websites can help businesses to save money on marketing and advertising by providing a central location for all of their marketing materials. It has been found that 85% of consumers want a business to have a website instead of just a social media page. Consumers live and breathe online and rely heavily on the internet to look for products and services. Online exploring and shopping have become so common that people search for everything online. Having a website for your business is very efficient, but it needs to be ADA compliant to ensure all the users, including people with disabilities, have access to all the information, tools, and features.

Deeper connections between GA4 and Google Ads could give Google a financial incentive to force GA4 adoption, given that most of Google’s revenue still comes from google search analytics. Google Analytics audience segments are an excellent optimization but are rarely used. So even if money did flow from advertising to search, it is unlikely to make a significant difference