In the life of an eCommerce retailer, shopping cart abandonment is a nightmare. In 2020, over 88% of online orders got dropped due to many reasons. Moreover, the automotive industry faced the most significant setback, with over 96% cart abandonment. Looking at cart abandonment rates, it is a significant threat to online shopping and is […]
What’s the first thing you do when you wake up? Check your email? If so, that makes sense because 58% of people check their emails first thing in the morning. What’s even more interesting is where do these emails come from? Comparing B2B and B2C data, email marketing comes down as the most effective marketing […]
Online marketing is one of the most convenient ways a brand can reach its potential customers. This is because the opportunities of generating sales online are infinite. However, despite being a huge blessing to businesses and marketing professionals, online marketing can often be challenging especially when one is not knowledgeable of all the tricks and […]
A social media strategy is the blueprint for your ideal online presence. It guides you on how best to achieve success. Having a good strategy lets you know when something isn’t working, and there’s room for improvement. This article will go over some of the basics of creating an effective marketing strategy, defining goals and […]
Why Facebook advertising is the best way to reach your target audience? In the age of digital marketing, you have the option of choosing any platform to advertise your products and services. However, it is important that you choose wisely in order to get maximum profits from these advertisements. Therefore, many marketing experts recommend Facebook […]
What Is Social Media Marketing? Social Media Marketing, also referred to as SSM, utilizes social media platforms like Facebook, Instagram, Snapchat, Twitter, and even Youtube to drive engagement between your business and your customers through posting videos, images, text, and updates. It builds a level of trust between a business and its customers. Around 98% […]
You might be interested in the latest update from Microsoft Advertising Health Blog, which now allows marketers to track their advertising and measure performance. The dashboard makes it easy for anyone with a basic understanding of technology to see direct analytics. There is no need of technical knowledge or programming skills! Benefits of Microsoft Advertising […]
Digital media has taken the marketing world by storm, and almost all the things seen on retail stores are also available online. Highlighting a product digitally towards a targeted audience is known as digital or display advertising. The main advantage of digital marketing is that it gives room for better visuals and easy explanation. Display […]
A crucial problem faced by most businesses is the lack of sales. From poor optimization to a complex layout of web pages, many factors reduce the chances of website visitors converting to potential customers. To make the website optimized for all platforms throughout to increase the number of conversions is what many businesses fail to […]
Marketing is all about selling products at the end of the day. It has been the only motto of any marketing sector for years. But with time, the dynamics in the relationship between the buyer and the seller have evolved. The working process of digital marketing companies developing strategies has always been smarter than the other forms […]
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