Lead Generation is a powerful tool in any business’s marketing arsenal. There are many aspects to generating leads. Yet, the most critical question that arises is, “what are some of the best lead generation tools?” These lead-generation tools not only help you collect data on your prospects, but they also provide details like name, email […]
If you’re looking to succeed with your marketing strategies, proper execution is what you must think of. One way of doing so is by utilizing digital marketing tools, which can help keep things more organized and allow for customizations when necessary. To outshine your marketing campaigns in 2021, you need to experiment with these ten […]
The Internet has changed the way we live our lives. It’s also changed how businesses operate and grow. These days, digital marketing is considered a powerful tool to help your business expand, gain new customers, and increase sales. It’s an umbrella term for everything you can do to promote your products or services online. This […]
Shopify is venturing into the advertising industry in a big way with their Shopify Audiences product. Currently, the company is tight-lipped on too many details of how this will work. All we know is that Shopify users could use it to target people interested in certain products and services before making a purchase decision. As […]
In digital marketing, pay-per-click (PPC) is an online advertising model that associates top-tier search engines like Google Ads, Facebook Ads, and Twitter Ads, having the most viewer traffic. As a PPC advertiser, you are essentially paying the platform for publishing ads every time the user clicks. PPC also refers to as the cost-per-click or CPC […]
PPC, or Pay Per Click advertising, is a form of internet marketing that every other business uses to pay for the number of times users click on their advertisements. It’s an effective way to increase traffic and visibility for your company. With display ads often costing more than other online advertising methods, PPC is the […]
PPC campaigns are a great way to drive more immediate results, especially for small and medium-sized businesses. Integrated with Google Ads, PPC provides revenue-generating opportunities that are not available through other digital marketing methods. The year 2020 proved to be quite beneficial for online businesses due to the COVID-19 outbreak. Statistically, PPC marketers got quick […]
Let’s face the truth: the marketing industry is indeed a crowded place with thousands of businesses fighting for attention and billions of dollars. With so much saturation in business models, you need to show your customers your unique selling point to attract them. After substantial years within the marketing industry, Out Origin is proud to […]
In the life of an eCommerce retailer, shopping cart abandonment is a nightmare. In 2020, over 88% of online orders got dropped due to many reasons. Moreover, the automotive industry faced the most significant setback, with over 96% cart abandonment. Looking at cart abandonment rates, it is a significant threat to online shopping and is […]
What’s the first thing you do when you wake up? Check your email? If so, that makes sense because 58% of people check their emails first thing in the morning. What’s even more interesting is where do these emails come from? Comparing B2B and B2C data, email marketing comes down as the most effective marketing […]