Let’s admit it, sometimes we don’t even notice how long we’ve been scrolling through social media, consuming tons of content ranging from videos to memes. In this day and age, we can’t deny the impact of social media platforms on our daily lives — and that impact transcends into different businesses and markets. Here at…
A/B Testing For Social Media Campaigns If you’re running a social media campaign, then A/B testing is essential. By conducting tests on different elements of your campaigns, you can identify what works and what doesn’t and make tweaks that result in better performance. This post will look at the basics of A/B testing and how…
Shopify is venturing into the advertising industry in a big way with their Shopify Audiences product. Currently, the company is tight-lipped on too many details of how this will work. All we know is that Shopify users could use it to target people interested in certain products and services before making a purchase decision. As…
A social media strategy is the blueprint for your ideal online presence. It guides you on how best to achieve success. Having a good strategy lets you know when something isn’t working, and there’s room for improvement. This article will go over some of the basics of creating an effective marketing strategy, defining goals and…
In the age of digital marketing, you have the option of choosing any platform to advertise your products and services. However, it is important that you choose wisely in order to get maximum profits from these advertisements. Therefore, many marketing experts recommend Facebook as the best way to reach a particular customer demographic easily. This…
What Is Social Media Marketing? Social Media Marketing, also referred to as SSM, utilizes social media platforms like Facebook, Instagram, Snapchat, Twitter, and even Youtube to drive engagement between your business and your customers through posting videos, images, text, and updates. It builds a level of trust between a business and its customers. Around 98%…
The advent of social media has changed every facet of our lives. It has now become part and parcel of our daily lives. Whether it is business or our personal life, social media has a role in every aspect of our lives. Some people think it is a great blessing that humanity has ever received,…