What’s the first thing you do when you wake up? Check your email? If so, that makes sense because 58% of people check their emails first thing in the morning. What’s even more interesting is where do these emails come from? Comparing B2B and B2C data, email marketing comes down as the most effective marketing…
Online marketing is one of the most convenient ways a brand can reach its potential customers. This is because the opportunities of generating sales online are infinite. However, despite being a huge blessing to businesses and marketing professionals, online marketing can often be challenging especially when one is not knowledgeable of all the tricks and…
A social media strategy is the blueprint for your ideal online presence. It guides you on how best to achieve success. Having a good strategy lets you know when something isn’t working, and there’s room for improvement. This article will go over some of the basics of creating an effective marketing strategy, defining goals and…
SERPs, also referred to as Search Engine Result Pages, are essentially the catalog of links to websites a search engine like Google generates to respond to a user’s query. SERPs are of various types, including organic search results, paid ads, related images, featured snippets, knowledge graphs, and video results. In all these various SERPs, the…
In the age of digital marketing, you have the option of choosing any platform to advertise your products and services. However, it is important that you choose wisely in order to get maximum profits from these advertisements. Therefore, many marketing experts recommend Facebook as the best way to reach a particular customer demographic easily. This…
In social networking, where apps are essential to reaching your audience, many businesses are looking into developing an app that can connect them to their audience demographic. However, not everyone has the skills and resources to develop a popular app. Therefore, it is vital to hire an experienced app developer so that you can see…
What Is Social Media Marketing? Social Media Marketing, also referred to as SSM, utilizes social media platforms like Facebook, Instagram, Snapchat, Twitter, and even Youtube to drive engagement between your business and your customers through posting videos, images, text, and updates. It builds a level of trust between a business and its customers. Around 98%…
Paid search advertising is a powerful form of online marketing and can be an excellent opportunity for small businesses. Paid search advertising helps companies convert prospects into customers. Getting started with paid search advertising can seem daunting if you don’t know where to start, but this post will walk through what paid search is and…
Voice search is a relatively new technology, but it’s already changing how people interact with their devices. While voice search isn’t quite as versatile as typing in your query, there are still a few best practices to keep in mind when developing your strategy. Here are some of the top best practices for creating a…
Marketing is the backbone of any successful business. It’s what keeps your customers coming back for more while making you stay afloat when times are tough. Marketing also provides a way to bring in new people who may not know about your company yet. Building connections with potential clients is key if you want our…